Music Marketing #2

 “Dearest gentle reader,” - Bridgerton

Our project has been completed! Here is a short recap of the process from start to end... Enjoy!

https://drive.google.com/file/d/1lj8r3_dGRI0aMDPWmp_sTfS7IB7NN_b0/view?usp=sharing

Music Marketing #1

 “Dearest gentle reader,” - Bridgerton

It has been some weeks, but do not worry I am back. 

This time I will present what I have been up to in the past few days. In the last few days, I have been working on the Music Marketing Project, which consists of various steps and it takes a lot of planning to produce the best of the best! Let’s get right into it and look at what this project is truly about. 

Before starting the Music Marketing Project, I completed some music research related to the assigned genre. The genre my group and I got was alternative. The research done before starting the planning of my artist helped me to have background knowledge of what a marketing campaign takes and the different factors that come into play. 

Furthermore, after researching the alternative genre and obtaining the song for the music video, the artist's planning started, and the plans towards the campaign. As stated by the instructions “You will be building the brand from the bottom up and use this marketing campaign to introduce your musician(s) to the public.” 

The second part of the process was to create a schedule, so therefore each of us would be on track with our assignment and on time. Here is how it looked: 

It was divided into different sections, so we would know which part we were on and submit the part needed from our campaign on time! 

After having a set schedule, we got ready to create the artist's brand followed by the storyboard of the music video. 

In regards to the artist, his name is Ace Dimitri, and here is an inspo picture of the style he goes for: 

Part of who he is and what inspires his looks is the 70s era. The music video represents part of this influence by having colors and decorations of that time. 

Furthermore, the song that this artist will present himself with to the world will be “The Man”. For the planning of the music video, the first step was to create the storyboard, here is a peak of it: 

The storyboard gives a visual of the idea that will be shown, and the music video will include storytelling as well as an artistic look. 

This is what I have been up to, talk soon, and stay tuned to see the vision come to life!